Financial education
as a genuine discipline
Siriwong was founded in Bangkok with a simple conviction: adults navigating the second half of their working lives deserve structured, honest financial education — not products, not pressure, and not generic advice.
Back to HomeWhere the school began
Siriwong opened its doors in 2012 under the direction of Khun Ariya Siriwongse, a certified financial planner who spent fourteen years working within the Thai insurance and banking sectors before concluding that most financial education available to the general public was either too shallow or too closely tied to product sales to be genuinely useful.
The original programme — a six-week workshop held in a rented room near Phaya Thai — drew eleven participants. Most of them were people in their 40s and 50s who had reached a point in life where household finances were becoming more complex: ageing parents, fluctuating income, approaching retirement, and children not yet fully independent.
The school has grown carefully and deliberately since then. We have kept cohort sizes small, extended the depth of each curriculum, and brought in external specialists — estate attorneys, tax advisors, and family dynamics consultants — rather than attempting to cover everything in-house. Today Siriwong offers three structured programmes at different stages of depth, all grounded in the reality of living in Thailand and navigating Thai financial systems.
Our mission remains what it was from the start: to help households in mid-life understand their own financial picture clearly, make decisions with confidence, and move forward without having to rely on someone with something to sell.
Our Mission
To offer financial education that is rigorous, contextually Thai, and free from commercial incentives — so that every learner leaves with a clearer understanding of their own situation.
Our Values
Intellectual honesty. Respect for the learner's autonomy. A commitment to Thai-specific content. And an unhurried, considered pace that matches the way adults actually learn.
Our Philosophy
We believe that people who understand their finances clearly make better decisions. Understanding comes through structure, discussion, and the freedom to ask questions without judgment.
The people behind the programmes
Ariya Siriwongse
Certified financial planner with fourteen years of experience in Thai banking and insurance. Leads the retirement income and advanced wealth programmes and oversees all curriculum development.
Pongpat Theerawat
Specialises in household finance and cashflow planning for mid-life families. Teaches the foundational programme and facilitates weekly cohort sessions with warmth and patience.
Nattaya Kanchana
Thai estate attorney with specialisation in intergenerational wealth transfer and cross-border asset planning. Contributes to the advanced programme as an external specialist and legal consultant.
How we approach quality and responsibility
Every programme at Siriwong is subject to internal quality review. These are the standards we hold ourselves to.
No product sales
Siriwong does not receive commissions or referral fees from financial institutions. Our instructors do not sell investment products, insurance, or advisory services during or after programmes.
Learner data protection
Personal and financial information shared during sessions or consultations is held in strict confidence and is never shared with third parties beyond what is required by Thai law.
Annual curriculum review
Each programme is reviewed annually against current Thai tax law, pension regulations, and estate frameworks to ensure all content remains accurate and relevant.
Regulatory compliance
Our instructors operate within the boundaries of educational advice. Where individual legal or regulated financial advice is needed, learners are clearly directed to appropriately licensed professionals.
Learner feedback process
Each cohort completes a structured review at mid-point and end of programme. Feedback is reviewed by the director and acted on in subsequent curriculum iterations.
Professional credentials
Lead instructors hold certified financial planner qualifications. External specialists contributing to programmes — attorneys, consultants — are independently licensed in their respective fields.
Financial education in the Thai context
Managing household finances in Thailand in your 40s and 50s involves a set of realities that general financial education rarely addresses. Supporting ageing parents while building your own retirement reserves, navigating the Thai provident fund system, understanding how Thai inheritance law differs from what you may have read about internationally, preparing adult children for financial responsibility — these are the topics that matter in this stage of life, and they are the topics that Siriwong's curriculum is designed around.
Our instructors understand the Thai banking landscape, the tax implications of different income structures, and the practical options available within the Thai annuity market. We do not adapt content from foreign textbooks and hope it applies here. The curriculum was written for Thailand, reviewed by Thai-qualified professionals, and updated whenever the relevant law or regulation changes.
This specificity is one of the things that distinguishes Siriwong from more general financial education providers. The other is our deliberate focus on the 40-plus demographic — a group whose financial complexity deserves more than the introductory-level material that dominates most curricula.
Ready to look at your finances with fresh eyes?
Reach out and we can discuss which programme, if any, might suit your situation.
Get in Touch